Display attachment



y 1937. F. s. ADAMS 2,081,099

DISPLAY ATTACHMENT Filed July 5, 1955 Patented May 18, 1937 UNITED STATES DISPLAY ATTACHMENT Frank S. Adams, Hartford, Conn., assignor to The Skat Company, Hartford, Conn., a corporation of Connecticut Application July 5, 1935, Serial No. 29,908

2 Claims.

My invention relates to that class of devices which is employed for display purposes in connection with merchandise and particularly such as is commonly put up in cans or similar receptacles, and an object of my invention, among others, is the production of a display device which is inexpensive to produce and which may be effectively employed for displaying the goods and which may be readily attached to the receptacles in which the goods are contained.

One form of my improved device in the construction and use of which the objects herein set out, as well as others, may be attained is illustrated in the accompanying drawing in which Figure 1 is a top view of a can showing my improved device attached thereto.

Figure 2 is a side View of the same.

Figure 3 is an isometric perspective view.

Figure 4 is a detail view on enlarged scale in 20 section through a can illustrating the manner of attachment of my display device to the can.

Figure 5 is an isometric perspective view of the display attachment.

In the display of goods it is common practice 25 to provide placards describing the goods, at quantity of the goods being arranged for display purposes and the placards being placed in proximity thereto. An objectionable feature of this manner of display, however, is that the placards are 30 liable to be displayed so that they are not associated with the goods. By the use of my improved device a display card is readily attached to cans of merchandise, the card being attached readily and as readily detached, and this provides a 35 means whereby the display is always associated with the goods.

This my improved card is illustrated in the accompanying drawing in which the numeral 5 illustrates a can such as is commonly employed 40 in packaging hand soap and similar material of a plastic nature, this can being supplied with a cover 6. which fits the top of the can, the upper edge of the latter projecting into the cover in a manner common to receptacles of this sort.

The material of which the can and cover are composed is more or less resilient and there is looseness enough between the cover and the can to enable the former to be put in place or to be removed from the can, and this provides space 50 which is utilized by me in the attachment of my display card.

This card I may be composed of cardboard, thin metal or any other suitable material upon which is displayed matter describing the goods within 55 the can. A tongue 8 is stamped out from the material as shown in Fig. 5, the thickness of this tongue being exaggerated for the purpose of clearly illustrating its characteristics. This tongue is offset slightly from the plane of the card and in attaching the card to the can the tongue is located between the flange 9 of the cover and the side of the can and as shown in Fig. 4 of the drawing.

The card may be readily attached by slipping the lower edge of the flange of the cover into the space between the tongue and the card and then affixing the cover to the can whereby the tongue will be located between the flange 8 and the upper edge of the can and as shown in Fig. 4. The card will be securely held in place and the lower edge of the card projecting below the can and a portion located above the tongue provides a rigid support for the card to hold it in an upright position and as shown in Figs. 2 and 3 of the drawing.

In accordance with the provisions of the patent statutes I have described the principles of operation of my invention together with the device which I now consider to represent the best embodiment thereof; but I desire to have it understood that the invention may be carried out by other means and applied to uses other than those above set out.

I claim:

1. In combination with a receptacle having a curved wall of comparatively short radius and a cover having a flange to enclose the upper edge of the receptacle, a display card having a tongue displaced in front of the plane of the card and located between its margins and engaged between the flange of the cover and the upper edge of the receptacle to support the card in a substantially vertical upright position, said tongue being so narrow that it will be inappreciably curved by the cover and box, thereby preserving the flat shape of the card.

2. In combination with a receptacle having a curved wall of comparatively short radius and a cover having a flange to enclose the upper edge of the receptacle, a. display card having a tongue stamped out from the material of the card in front of the plane thereof at a distance from its edge and between its margins and engaged between the flange of the cover and the upper edge of the receptacle with the face of the card above and below the tongue resting against the side of the receptacle to support the card in a substantially vertical upright position, said tongue being so narrow that it will be inappreciably curved by the cover and box, thereby preserving the flat shape of the card.

FRANK S. ADAMS. 

